Marketing budget tracker
In today’s dynamic digital landscape, effectively allocating your budget across diverse media channels and conversion funnel stages is critical. This interactive tool empowers you to strategically plan your marketing spend, aligning it precisely with your overarching business objectives, whether that’s boosting brand awareness, generating high-quality leads, optimising conversions, or nurturing customer retention. Gain immediate insights into your planned allocations versus actual expenditures, ensuring you stay on track and agile in your marketing efforts.
Comprehensive Marketing Budget Allocator
1. Set Your Total Marketing Budget
How to use the marketing budget tracker
- Set Total Budget: Enter your overall marketing budget (£) and click “Set Budget & Allocate.”
- Choose Goal Preset: Select a business objective (e.g., Brand Awareness, Lead Generation) to automatically adjust category percentages. Choose “Custom” for manual control.
- Adjust Categories:
- Customise Percentages: Modify allocated percentages for each category. Amounts update automatically.
- Add/Remove: Click “Add New Category” or “Remove” as needed.
- Check Feedback: Ensure total percentages sum to 100%.
- Track Spending: Input actual spend per category. “Remaining” amounts update instantly, highlighting any overspend.
- Review Summary: See your total budget, allocated funds, total spent, and overall remaining budget at a glance.