Michael Gardner Marketing Consultant - Delivering results

UTM generator – for beginners

My UTM builder tool makes it easy to generate UTM-tagged URLs, providing you with the data you need to optimise your strategy. Whether you call it a UTM builder or a UTM generator, this free tool will help you create trackable links in seconds.

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UTM Builder

Create UTM parameters easily.

UTM Builder infographic on brand

UTM FAQs

Here are some frequently asked questions from my clients and resource subscribes that you may want to answers to.

What are UTM parameters, and why are they useful?

UTM parameters are short text codes added to the end of a URL to track the performance of online marketing campaigns. They provide valuable data about where your website traffic is coming from, which helps you to analyse the effectiveness of your marketing efforts.

For example, if you’re running an email campaign and a social media campaign, you can use UTM parameters to differentiate between the traffic coming from each source. This allows you to see which campaign is driving more visitors and conversions.

Who uses UTM parameters?

Digital marketers, SEO specialists, and data analysts use UTM parameters. Anyone involved in online marketing and website traffic analysis will find UTMs beneficial.

Are UTM parameters still useful in 2025?

Yes, UTM parameters are still very useful in 2025. While the digital marketing landscape evolves, the need to track traffic sources remains crucial. UTM parameters provide a reliable and consistent way to gather this data.

Are UTM parameters affected by cookies?

UTM parameters are not directly affected by browser cookie restrictions. They function independently of cookies. UTM parameters pass data in the URL itself, so the tracking works regardless of the user’s cookie settings.

How exactly do UTM parameters work?

UTM parameters work by appending specific tags to the end of a URL. When a user clicks on a URL with UTM parameters, the analytics platform (like Google Analytics) records the tagged information.

Here’s an example:

  • Original URL: https://www.example.com/page
  • URL with UTM parameters: https://www.example.com/page?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale

In this example:

  • utm_campaign identifies the specific campaign (e.g., “spring_sale”).
  • utm_source indicates the source of the traffic (e.g., “newsletter”).
  • utm_medium indicates the marketing medium (e.g., “email”).
How do you track UTM parameters?

UTM parameters are tracked using web analytics tools. The most common tool is Google Analytics. When a user clicks a link with UTM parameters, Google Analytics records the values and attributes them to the user’s session. This data is then available in your Google Analytics reports, allowing you to see exactly how many visits, conversions, and other metrics were generated by each tagged URL.

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