These are the tools I use for my own and my client work.
I use a wide range of different tools depending on my workload and tasks at hand. Below is a list of everything I use in my own work and also for my clients, with a description of what they are to me. Enjoy.
Macbook apps
Notion
A one-stop shop productivity tool with project management tools that are highly customisable. I talso integrates easily with other great tools.
Clockify
Great time-management tool for multiple projects at once.
Loom
Screen recording software for when I record tutorials for clients and my channels.
Slack
A communication hub for me and my clients, it integrates with loads of tools including Notion, and boosts my workflow efficiency.
Marketing insights
Ahrefs
Backlink and keyword research suite with lots of bells and whistles.
Semrush
I use this for a more overall picture of my digital marketing. Lots of more bells and whistles.
Zapier
Integrates with loads of platforms, I use it to automate workflows between my different data points.
Screaming Frog
Website crawler with an SEO audit tool that almost gives you too much information (if that’s possible).
Google Sheets
Spreadsheet software, Google’s answer to Excel.
GA4
A place where you can set up and view all of your website analytics with event-based tracking.
Google Search Console
A great tool for identifying website issues, and monitor your search performance.
Google Tag Manager
A tool that enables you to deploy and manage your tracking code snippets in one place.
Meta Business Suite
Manage all things facebook and instagram here, including posts, ads, and audiences.
Tableau
Tableau is an advanced data visualisation tool that is extremely scalable, giving you the ability to integrate multiple data sources across your marketing stack.
Looker Studio
Google’s free online data visualisation studio.
Microsoft Clarity
A free user behaviour suite that produces heatmaps, session recordings and insights. It’s Microsoft’s answer to ‘Hotjar’
Advertising platforms
LinkedIn Campaign Manager
A tool that enables you to deploy and manage your tracking code snippets in one place.
Meta Ads
Advertise across Meta’s entire portfolio, with a wide range of targeting setups and the new Advantage+ feature.
Google Ads
Google’s PPC platform where you can target your specific market via an auction based bidding system.
Microsoft Ads
Microsofts’s PPC platform which follows the same logic as Google Ads, however, can be seen as more suitable for B2B PPC due to vendor lock-ins.
TikTok Ads Manager
Create, manage, and monitor your ads across the TikTok platform. This is perfect for cheap brand awareness campaigns
TikTok Ads Manager
Not a standalone platform, as you manage this within Google Ads. But worth it’s own mention for it’s reach alone.
Google Business Profile
Your very own digital store front, essential for local visibility and consumer trust.
CMS
WordPress
Most popular website builder, equating to over 61% CMS usage. That’s almost 2 out of 3 websites.
Wix
Another popular CMS, which is slightly more limited but more user-friendly for those with less website experience.
Optimizely
A CMS that is that’s great for A/B testing and data-driven optimisations to improve UI/UX.
Website design & development
VS Code
Code editor with lots of great addd-ons for efficiency and accuracy.
GitHub
A great place for coders of any skill level to collaborate. Community driven software development platform.
Gemini
Google’s multimodal Ai is great for coding and debugging your work. NOT FOR COPY!
Image / video editing
TinyPNG
Sweet and simple image reformatter to help improve your technical SEO and overall page speed.
Adobe Express
Free photo editing software.
Canva
Paid photo editing platform.
Procreate
Digital artwork and graphic design app.
CapCut
Lightweight, yet versatile video editor.
DaVinci Resolve
Post-production suite.
Chrome extensions
MozBar
Provides instant SEO metrics and analysis for the page you’re viewing.
SEO Surfer
Content and keyword research tool for Google SERP.
Cookie Editor
Allows me to view, edit, and delete cookies directly in the browser.
Scribe
Useful tool for creating tutorial doucments for clients, simpoly click record and Scribe does the rest.
Great places to start
With all of the content pushed out for small business owners to consume, it’s hard to cut through the noise to find out where’s best to start…
The recommendations will serve as a great starting point.